While our name and visual identity have evolved, what matters most remains unchanged. The trusted relationships built over many years, the personalised guidance we provide and the ongoing support our clients rely on continue exactly as they always have. All of our people will join Ironbark as part of Ironbark Advice, and we will continue to strengthen the offer we can provide our clients.
Why we have rebranded
In 2019, Ironbark became a significant partner in our business and since then we have worked closely together with a shared belief that financial confidence should be within reach for all Australians. Over time, it became clear that our aligned values, commitment to great advice and focus on empowering people to make informed financial decisions made it a natural progression to unite under the Ironbark name.
Becoming Ironbark Advice brings our long‑held vision to life. It allows us to operate as one group, drawing on nationally recognised investment expertise, lending and wealth protection capabilities and specialist advice services. This unified approach strengthens our ability to deliver best in class solutions supported by strong governance and a genuine client‑first mindset.
What has changed?
A refreshed brand will now appear across our communications including an updated logo and new visual identity.
Email addresses will transition to the format Firstname.Lastname@ironbarkfg.com.au, with all messages to previous addresses redirected.
Over the coming months, office signage and branded documents will be updated as the transition is completed.
What stays the same
The most important elements of the advice experience do not change.
- The same advisers and support teams continue to work with clients
- Existing strategies remain in place for our clients
- Service arrangements and relationships continue as normal
- Offices and phone numbers remain unchanged
- Our purpose also remains unchanged. We are here to help Australians live their best possible life through great advice, delivered with care, clarity and confidence
A stronger future under one brand
Ironbark Advice is part of a broader Ironbark Financial Group that includes Ironbark Private Wealth and Ironbark Investment Solutions. Together, we share a purpose of empowering Australians to live their best possible life and a belief that with the right support, it’s possible to build a future with confidence.
You can learn more about our new business at ironbarkfg.com.au/
For a deeper look at this next stage of our journey the full media release is available here: https://www.ironbarkfg.com.au/news/ironbark-enters-next-stage-growth